TRENTON -- The 10,000-seat amphitheatre in Trenton became CURE Insurance Amphitheatre Wednesday as allotment of a new allotment rights deal.
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Comcast Spectacor, which manages the amphitheatre for the Mercer County Improvement Authority, appear the accord and name change, but not the banking terms. The advertisement said it's a multi-year branding deal.
The arena's website afflicted Wednesday, and the concrete signs, calm and outdoor, will booty abode by the end of the year.
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"CURE Auto Insurance is captivated to anatomy this affiliation with Mercer County and become the allotment rights sponsor of its arena," Eric Poe, the arch operating administrator at CURE Auto Insurance said in a statement. "Becoming the appellation sponsor was an accessible accommodation to make, accustomed the pride we accept in the affiliation of Mercer County."
The auto insurer, a nonprofit whose belletrist stands for Citizens United Reciprocal Exchange, is headquartered in West Windsor.
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Fran Rodowicz, the arena'a accepted manager, said: "CURE's absolute cast affiliation resonates acerb throughout our affiliation and will be accessible in breeding action about the amphitheatre and our events."
The amphitheatre opened in 1999 as Sovereign Bank Arena, and was renamed in 2009 Sun National Bank Center. The Sun allotment rights asleep beforehand this year.
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The amphitheatre has hosted an array of accessory alliance sports teams in its 18 years, from ice hockey and basketball to amphitheatre football and lingerie football, as able-bodied as anniversary visits by circuses and agreeable acts.
In the accomplished few years, though, the amphitheatre has not apparent abounding above touring acts that already fabricated the burghal a stop. Comcast Spectacor said in the account they achievement to change that.
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On February 23, 2018, the amphitheatre will be a stop on country accompanist Justin Moore's Hell on a Highway tour.
Kevin Shea may be accomplished at kshea@njadvancemedia.com. Follow him on Twitter@kevintshea. Find NJ.com on Facebook.
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Cure Car Insurance
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