You'll anon be seeing a lot added of "Flo".

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We're talking about the quirky, upbeat allowance able in the television commercials for Progressive. The aggregation acclaimed for accouterment affordable car allowance is now affective into the home allowance market, and Flo will be casting the allowances of accepting the appropriate advantage at the appropriate price.
This is the addition of Progressive CEO Tricia Griffith. She launched a artefact alleged HomeQuote Explorer, one of her aboriginal aloft initiatives back she became arch controlling a year ago.

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"Normally, homeowner quotes are a nightmare," says Griffith. "They booty a continued time. This is commodity that we will buy, any about accessible data. You ample in a brace of fields and you get a home adduce from four companies. Really easy."
She says it takes 15 account or beneath to get best quotes online or on a adaptable device. This belvedere is the aforementioned blueprint that Progressive put in abode 20 years ago that accustomed barter to allegory boutique for auto insurance.

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Griffith says the home allowance business is a $300 billion bazaar and is a "game changer" for Progressive. Her ambition is to accomplish Progressive the go-to antecedent back it comes to auto and home allowance as able-bodied as behavior for motorcycles, boats and baby businesses, which will acquiesce Progressive to accumulate ante low and abound revenues. The Cleveland-based aggregation is the nation's fourth better auto insurer with revenues of $23 billion – but Griffith intends to chase advanced of its competitors, , Geico, and . "Our plan is to abound as fast as possible," she says.
As for Flo, Progressive afresh launched a chatbot on Messenger that lets consumers ask her not alone about affairs insurance, but additionally claimed questions about what car she drives and maybe alike her awakening hairstyle.

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Watch the video aloft to apprehend added of our chat with Griffith.

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See aboriginal commodity on Fortune.com
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